World's #1Sensitivity Toothpaste Brand*Sensodyne helps protect from the pain caused by sensitive teeth and is working to create a future free of sensitivity pain for everyone.

The Faces of Sensitivity

A project that’s helping people live a sensitivity free life.


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The causes of sensitivity

Tooth sensitivity is caused by the gradual exposure of the inner part of your tooth, called 'dentin', which is usually covered by the tooth enamel and gums. Find out more about how dentine can become exposed.

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Sensodyne User
Sensodyne User

My Great Little Moment is….

I felt incomplete because I couldn't enjoy a hot coffee with my friends. Now I have no restrictions. I am free to drink what I like and have fun.

- Hind, a Sensodyne User

Sensodyne toothpaste is recommended by dentists all around the world for both sensitive teeth and acid wear. Sensodyne proivdes proven relief from the pain caused by sensitive teeth and provides long-lasting sensitivity protection. ProNamel helps to re-harden your tooth enamel*.

If you have sensitive teeth or are at risk of acid wear, switching to a toothpaste such as Sensodyne or ProNamel can make a big difference to your everyday life and to your overall oral health.

Take the Sensodyne Online Check Up

*with twice daily brushing

*Retail Value Sales data 12 months ending September 2020